Sheep Farmer Abby Cook Is Turning Everyday Decisions into Measurable Results

Cotswolds-based sheep farmer and consultant Abby Cook doesn’t have time for paperwork, and she doesn’t think farming should rely on it either.

Running her flock like a business, Abby focuses on measurable performance. That means recording data as she goes—whether she’s treating a ewe, condition scoring, or managing tasks out in the field.

“I was literally skipping around like, ‘Oh, this makes my life so easy!’ If you don’t have a lot of time, it’s a lot easier to record as you go. I can catch a ewe, treat her, log it on my phone, and it’s done before I even let her go.”

By switching to real-time digital records, Abby has cut admin time, improved accuracy, and gained a clearer view of which sheep are actually delivering results.

“It becomes as essential as your sheepdogs, your truck, or your quad.”

See the full story

Want to learn how Abby is using data to improve flock performance and save time on farm? Read Abby’s full story to see how she transformed her flock management.