iLivestock joins the celebration of UK lamb

iLivestock is proud to support Love Lamb Week, the annual campaign that showcases the sustainability and quality of UK lamb.

Love Lamb Week, which runs from 1 to 7 September 2023, is a collaborative initiative by AHDB, the statutory levy board for agriculture and horticulture, and other industry bodies and organisations. The campaign aims to raise awareness of the benefits of eating lamb, especially among younger consumers, and to highlight the hard work and dedication of sheep farmers across the country.

As part of the campaign, iLivestock is featuring some of its users who offer high-quality lamb from their native breeds. These include:

• Jayne Carter of @ryecroft_rare_breeds in Wigan, England. Jayne runs a family farm where she breeds pedigree registered Coloured Ryeland sheep and produces high-welfare, outdoor reared, grass fed lamb, hogget, mutton and pork.
• Julie Comins of @elchies_animals in Moray, Scotland. Julie and her husband Brian run a farm with 300 British Boer goats and 100 Ryeland and Ryeland cross sheep. They sell their goat and lamb meat in their on-site farm shop and online.
• George Sturla and Hollie Blockley of @beeches_farming in North Wales. George started his solo part-time farming venture in 2016 with seven sheep. Now he and Holly have more than 150 breeding ewes, suckler cows and store cattle. They deliver lamb and beef boxes to local households.

Flock performance

Elchies Estates Farm, Beeches Farm, and Ryecroft Farm are some of the businesses that offer grass-fed, free-range, and high-welfare lamb from their family farms using iLivestock to manage their flocks, improve their performance, and sell their meat directly to customers. Technology can help sheep farmers enhance their businesses and reach new markets.

iLivestock CEO and co-founder Ewen Wardman said:

“We are delighted to join the celebration of UK lamb and to support our users who produce this delicious and nutritious meat with the use of iLivestock to monitor and record their animal data. We hope that this campaign will inspire more consumers to enjoy British produced lamb.”

To find out more about Love Lamb Week, visit the official website or follow them on Twitter, Facebook, and Instagram.